About me
Author and journalist Ted Genoways has penned a definitive, revelatory history of the vast tequila empire born from the fires of the Mexican Revolution. TEQUILA WARS: José Cuervo and the Bloody Struggle for the Spirit of Mexico (on sale May 6, 2025) is a gripping, propulsive, and bloody first history of Cuervo and other influential distillers who fundamentally shaped Mexico at the turn of the twentieth century.
Ted Genoways is a two-time James Beard Award winner and the author of five books, including This Blessed Earth. His reporting on the tequila industry has appeared in Bloomberg, the Daily Beast, and Mother Jones. He lives outside of Lincoln, Nebraska.